Leverage Just Sold Listings

YOU CAN SAY

Hi, I'm (your name) with (office).

I just wanted to make you aware of a house that just sold in your neighborhood.

(Hand them a flyer with the listing).

(House address) sold for (price). It was on the market for (number) days. They received (number) offers and ended up selling for (percentage) of their list price.

Now, the market's super-hot right now: high demand and low supply.

Actually, the median sale price in (the neighborhood/town) went up (percentage) in the last year. And we generally see (percentage) appreciation each year.

If you own this property, you benefited from three years’ worth of appreciation in just one year.

Are you curious about what your house might sell for or do you know of anyone in this area who is thinking about moving? I’d like to share how I help sellers get the most amount of money for their property in this market. I'm sending out updated CMAs to many of your neighbors and I'm happy to drop one in the mail.

Does that sound good?

Hi, my name is (your name). I’m a real estate agent affiliated with (Brokerage name).

I have some good news to share about the neighborhood. (Choose the best news)

Homes in this neighborhood are selling for (%) more than at this time last year.

A home just sold in only (number of days).

A home just sold for (dollars above listing price)

A home just sold with multiple offers, and now we have (number) buyers who still want to buy a home in this neighborhood.

Do you know anyone in this area thinking about moving? I’d like to share how I help sellers get the most amount of money for their property in this market.

Market statistics are a powerful tool to show homeowners the benefits of listing in accordance with market trends, even if they were not considering listing before. Your willingness to educate surrounding homeowners and provide a CMA shows your potential as their future real estate agent.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.