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Agent Scripts Library

Private Listings: Pricing

SELLER QUESTION

Can we try a private listing to validate our pricing strategy before opening the listing to the public?


YOU CAN SAY

Some homes, specifically those that have unique features that make it hard to find accurate comparables for, may benefit from a brief test as a private listing before being marketed publicly. But most do not need to do so.


An actual offer is the most “honest feedback” you can get on the price of your home. And validating pricing strategy through a private listing may extend the time it takes to sell your home by weeks!


I believe exposing a listing to a wide breadth of buyers is the best way to test pricing for most homes. My job as your agent is to craft a thoughtful pricing strategy, validated by data, aimed at selling your home as quickly as possible, for the best offer possible.

Your pricing expertise allows you to craft a thoughtful pricing strategy that is validated by data.

You are free to use the recommended best practices in these materials for your consideration.  These scripts are not intended to be used verbatim, and they should always be modified for accuracy.  
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out.  Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists.  Get prior, express, written consent before texting or using artificial or prerecorded messages.

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